By creating a simple and effective abandoned booking mail, we increased the revenue with 1%.

People who are looking for travel insurance, are most likely to compare different providers. A lot of users on the website go through the funnel and fill in their personal details to get a quote, when they are still in the comparison process. These high quality leads have a big revenue opportunity.

We exercised a behavioural trigger called “the Zeigarnik Effect”. Uncompleted tasks stick in your mind more than completed ones. The process of reading a reminder about an unfinished order establishes a tension, which is relieved upon completion of the payment.

We created a simple, yet effective abandoned cart or abandoned booking mail to remind people that they still need to pay for their travel insurance in order to leave for their holiday with protection.