Europ Assistance, part of Generali, is one of the largest insurance providers in the world. The company offers travel insurance, cancellation insurance, roadside assistance and operates through 33 countries around the world. We are the lead digital agency for the Belgian market.
Case Study
Insurance Company SEO Case Study (132% Increase In Traffic!)
Services
SEO Optimization
Client
Europ Assistance Belgium
Year
2018
Background
Challenge
Our clients blog traffic was getting blocked by an outdated website architecture. This made it very hard for expert articles to grow in the google rankings.
Methodology
Firt we started analysing the websites technical & behavioural ranking factors like: user signals, authority and content structure
This resulted in an SEO sprint backlog of 71 website improvements
- 3 Critical architectural changes
- 12 High priority SEO improvements
- 56 Medium and small website improvements
Results
By implementing our SEO Growth Framework we increased the client’s blog visitors with %132!
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