With a rich history , ISB has continuously evolved its approach to education and community engagement. A significant part of this evolution includes embracing innovative international school digital marketing strategies to reach students and parents.
The International School of Brussels (ISB) is the oldest International School in Belgium, and lies on a unique 40-acre campus just 10 metres from a UNESCO World Heritage Site outside of Brussels.
This picturesque private school was founded in 1951 and serves students grades Preschool to 12. With over 1,300 students from 69 countries their community is both unique and extremely diverse.
In the competitive landscape of Brussels, the demand for top-tier International Schools is high.
With their 72 year anniversary coming up ISB was looking to amplify not only their story, but also the voice of their students and their experiences at the School.
ISB turned to TGA to focus in driving prospective student parents to get in touch. The goal of our campaign was to generate both awareness and interest in the Brussels area.
What sets ISB apart from other schools are their students, and how they support them in their unique interests and journeys. We wanted to amplify that aspect of ISB through showcasing the experience of their students.
Content Created by TGA for mobile first placements
ISB Promotional Video
Our goal was to optimize our creative around mobile placements, creating content that was easily consumable and was built for vertical ad formats. TGA also worked to amplify ISB’s own content, and to tell a story to prospective students and parents.
The community, facilities, and people at ISB really tell a story about their values and the impact they have on families. We amplified ISB’s unique content to reach prospective families in the Brussels and greater Belgium area.
Our performance marketer, Hayden, worked closely with the ISB team on this project :
“Our strategy was designed to be comprehensive, highlighting the unique experiences of ISB students while ensuring the content was engaging and accessible for mobile users. By prioritizing vertical ad formats and creating mobile-first content, we effectively amplified ISB’s story to a wider audience.”
We worked with ISB to create a full funnel experience, assisting with always on conversion campaigns to capture interest generated from our awareness efforts.
The campaign’s success was evident in the impressive KPIs achieved after 1 year of collaboration :
In 2024, we built a new webpage for ISB that is significantly more streamlined for lead generation. This enhancement has led to an impressive 83% rise in the conversion rate of the Discover ISB form submissions compared to the previous period.
Related Case study
An international school need an agency that focuses on creating vertical ad formats tailored for mobile devices. This ensures your content is engaging and easily accessible to a broader audience, which is vital for the success of your campaigns.
The primary objective should be to generate awareness and interest among prospective student parents within your target region. This involves driving them to engage with your school, whether through inquiries, visits, or applications, thereby increasing enrollment and enhancing your school’s reputation.
Our agency will leverage your existing content while also creating new promotional material that highlights your school’s unique community, state-of-the-art facilities, and diverse student experiences. This approach aims to tell a compelling story that resonates with prospective families, effectively showcasing what sets your school apart.
From a well-executed campaign, you can expect significant outcomes such as increased impressions, video views, and leads.
For instance, we generated results like over 700,000 impressions, more than 300,000 video views, and a substantial number of qualified leads for ISB.
A promotional video is crucial as it can effectively showcase your school’s unique student experiences, values, and community spirit. By capturing the essence of your school visually, it drives engagement and interest among prospective families, making them more likely to consider and eventually choose your institution for their children.
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